A well-designed website that is built using the best practices will work for you 24/7 to attract visitors and turn those website visitors into customers. The good news is that you have a couple of choices when it comes to having a website designed for your local business:
1 . You can do this yourself (DIY) by learning to program code or use a Website Builder
second . You can hire a professional web designer
Learning how to build a website from scratch will be time consuming and hiring a web designer can need a larger budget than planned, this is why the free and low cost website builder services like Weebly, Wix, and Squarespace have become all the rage these days. You can’t visit a website, listen to a podcast, or watch a video on-line without seeing or hearing ads talking about how you can create a beautiful, fully functional website in as little as a few hours. With no code or design experience.
Wow. That will sounds amazing, but is it actually what you’re looking for?
For local businesses, a web builder can seem like the best option. However , it’s important to understand the pros and cons associated with using one of these tools and whether it will really serve your business targets in the long run.
Website Builder vs Internet site Designer
If you don’t plan to teach your self how to build a website from scratch then you are usually left with: website builder versus website designer. As convenient because web builders may claim to end up being, below are a few reasons why, at the end of the day, we recommend you at least consider investing in expert web design services rather than just deciding for a DIY website builder. In fact, you are running a business so you are going to require a website that sells customers.
The good qualities & Cons of a Website Constructor
DIY website builders have become so popular recently.
The main attraction to them is that users can quickly choose a template, upload their content, and have a website online in a matter of hours, at little to no cost.
These website builders make use of “drag and drop” and “WYSIWYG” (stands for “What You See Is exactly what You Get”) tools to make it easy for anyone to format and edit web pages. If you can use Microsoft Word then you can certainly use these services, which is much better than having to learn HTML and CSS to build a website yourself.
With internet builders, their paint-by-number templates make it very simple for you to upload content, such as text and images, and place where you want it on the page. As long as you stay within the lines of the template and properly size your images to fit the area, then you should be in good shape.
Speed Does NOT Equal Results
While getting a website on the web as fast as possible might be convenient in the short term, will not mean you’re going to see results rapidly. As you can imagine, there is more to web design than just uploading a few pictures plus pasting some text into a template.
Many business owners enjoy the DIY website builder process but are disappointed when they don’t see new customers coming into their office saying they found you online. After many hours or even weeks of website editing, many business owners find out the hard way that not all websites are created equal.
The most amazing website in the world can’t generate new clients if it can’t be found by the people looking for it or if it isn’t going to provide a great user experience. Listed here are just a few of the very important web design plus search engine optimization (SEO) elements that website builders can’t do for you:
Monitor plus fix user and mobile encounter issues
Create lead generation strategies
Keyword research and targeting
Meta description optimization
Google Analytics and Tag Manager integration
Submit the website to the major search engines
Why Hire a Web Designer? (Besides Professional Design, of Course)
When hiring a professional web designer, you need to expect the overall quality of your site to be higher.
A great website developer will take the time to understand your business, not merely the niche you are in but additionally what is unique about YOUR business, after which design and build a website that’s customized to you. This is very different than needing to stuff your business into a predesigned plus predetermined box. Also, if you’ve actually tried to use Photoshop or design any type of images for a website, you understand how hard and time consuming it can be. Great images and designs will take your business to the next level and immediately create a higher-level of trust with your potential customers.
Professional web design will make your business look unique and professional, helping it stand out from the crowd while still becoming functional and user friendly.
Local SEARCH ENGINE OPTIMIZATION (Search Engine Optimization)
Free internet builders may offer speed plus convenience, but they can’t offer simple shape to specifically fit and market your business. They also can’t work with you one-on-one to create lead generation opportunities along with other digital strategies, like SEO, to operate a vehicle more traffic to your website.
Let’s assume for a minute that you built a good looking website using a web constructor service. That’s great news, but it isn’t going to mean anything if Google won’t know your website exists or does not have enough faith in it to show your business off to its users. For example , let’s say you run a small business called “Dave’s Martial Arts” in Chicago. Your own self-built website will likely come up in search results for “Dave’s Martial Arts, ” but how likely is it that will someone would search for that exact term? They are more likely to search “martial arts Chicago” or something similar if they’re not quite sure what they’re looking for. The people that you want to get your website probably won’t be able to unless they will already know who you are.
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That is not a great way to produce new business online.
When building your website you’re going to need to account for people who find products and services based on location. As more and more queries go mobile, search engines are using where you are to deliver geo targeted results. “Dave’s Martial Arts” could be a few obstructs from where a potential customer is looking, but if the SEO is not set up properly on the website, and information like name, address, and phone number (NAP) are certainly not easily found, the potential customer may never find you through an online search.
One of the many benefits of hiring a professional web designer is that they should understand how to maximize local SEO so your business pops up in a variety of Google searches. You will still need to work on your local listings and citations but having great on-site SEO is a huge head start.
Tips for Hiring a Web Designer
If you’d like your business to look expert, get found online easily, and start producing business for you from day one, then we recommend talking with some expert web designers. Start by doing a Google search intended for “Web Design in [your city, state]” (replace [your city, state] with the city and state you live in).
Most web designers will charge the one-time cost to custom style and build your website. You can expect the cost to be a minimum of $2, 000. 00 and can go up to $10, 500. 00 or more, depending on your specific company needs and they type of web designer a person contacted. Keep in mind that large advertising companies will always cost more than local boutique agencies. These prices will not consist of any ongoing SEO or the website name (youbusiness. com) and web hosting (where your website will be stored), which you’ll almost certainly be responsible for supplying (don’t worry if you do not know how to get those, the web developer should be able to help you through the process).
This is the traditional option but if that doesn’t sound right for you then search around for other solutions. There are other web design service options and models available.
Regardless of which path you choose, remember that it is 2017 and your customers are looking online for your solutions to the problems that your business can fix. If they can’t find you online then you are missing out on genuine customers and real opportunities. You have to start investing in your business’s on the web presence.