Digital Marketing and the Rise of Online Advertising

“The future of advertising is the Internet” – Bill Gates

Considered between the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken area of marketing itself in a path many didn’t see coming some time ago. The ubiquity of web devices and social media connectivity has made this field an indispensable today’s advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Advertising

The marketing of any service or product on a digital medium is called electronic marketing. The medium can be computers, mobile phones, tablets or even iPods.

There exists a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is an one-way street. Clients don’t have a platform to get in touch with manufacturers and companies themselves. If you want to find more information about online digital marketing course review the website.
This particular gap in communication is removed by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth evaluations about the product in question. This creates a direct line of communication between customers and manufacturers as the latter has the capacity to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing and advertising might seem straightforward but involves a lot of planning. Some techniques used by the individuals to increase the online visibility of the website are mentioned below:

one Search Engine Optimization (SEO): It is a set of guidelines set by search engines which in the event that followed, results in a higher position of the website on Search Engine Page Rankings (SERP). These guidelines include factors like keyword density, back-linking, domain authority etc .

2 . Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEARCH ENGINE MARKETING while talking about paid advertising online. To obtain higher rankings on search engines, companies often purchase certain keywords upon search engines. SEM deals only with paid results while SEO is about unpaid and organic results.

several. Social Media Marketing: Seeing a chunk of the online audience on social media internet sites, forming a solid social media marketing plan is becoming essential for digital marketing strategies of businesses. Using trending posts and targeting specific groups of people online which might feel interested in a product offered by a company are only some ways of advertising products on social media.

The Legacy of Digital marketing

While there is absolutely no denying the importance of digital media, there will come a time when companies will have to alter their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is secure to assume the tide can turn soon. Whether digital marketing chooses to swim or drown remains to be seen.


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